About Me
Jad Saadi is a multidisciplinary brand and multimedia designer with over four years of experience in the creative field and a background in Interior Design and Photography,
Focusing on building Visual Identities and brand systems, guiding projects from Name Creation to final visual output, producing Strategic Design work connecting brands with their audiences over time.
Beyond agency and client work, Jad also develops digital projects and design templates to expand the scope of his practice.

Services
Strategy
Clear positioning before visuals. I work with you to define your brand direction so the design is intentional, not decorative.
Logo Design
Concept driven logos with strong structure and longevity. Built to scale, adapt, and remain recognizable over time.
Name Creation
Based on language and market research to come up with a name that aligns with the brand’s audience and stands out clearly.
Brand Identity
A visual system covering typography, color, and layout. Built to reflect the brand clearly and remain consistent across applications.
No Code Website
Responsive websites designed and built using Framer and Webstudio. Focused on clarity, structure, and maintainability.
Collaterals
Supporting materials such as pitch decks, social templates, and brand guidelines. Designed to extend the visual system and maintain consistency.
Process
Discovery
I begin by understanding the core of the brand, its purpose, values, and audience. This phase establishes the foundation for all design decisions.
Design
With a clear direction, I develop ideas and build the visual system, from name concepts to complete brand identities.
Delivery
All work is finalized, organized, and provided in a usable format, including brand guidelines and final files, ready for implementation.
Experience
Lumen Studio
2025 - Present 2026
Led brand identity projects from concept to final delivery, developing logos, visual systems, and brand guidelines for startups and small businesses.
Atlas Creative
2022 - 2023
Designed marketing materials, digital assets, and social media visuals while supporting the team on branding and campaign development.
Nova Design Co.
2021 - 2022
Assisted in logo development, layout design, and production of brand assets for client presentations and design systems.