Focused tennis player with a determined expression prepares to hit a ball, holding a racket against a deep pink background.

About The Project

Aurora Tennis Club

Aurora Tennis Club is a modern sports club dedicated to providing high quality tennis facilities and coaching programs for both beginners and experienced players. The club aims to create a welcoming and energetic environment where players can train, compete, and build a strong tennis community.

Context

Tennis Club

Texas, USA

Deliverables

Logo Design
Brand Identity System
Typography Selection
Color Palette

YEAR

2026

Tennis ball on a sunlit court with a blurred blue backdrop and green foliage. The scene conveys a sense of calm and anticipation before a match.
Tennis ball on a sunlit court with a blurred blue backdrop and green foliage. The scene conveys a sense of calm and anticipation before a match.
A tennis bag on a court holds several tennis balls, a water bottle, and a navy cap. Sunlight casts long shadows, suggesting a warm, sunny day.
A tennis bag on a court holds several tennis balls, a water bottle, and a navy cap. Sunlight casts long shadows, suggesting a warm, sunny day.
Person wearing white sneakers and striped socks on a tennis court. A wooden racket and six yellow tennis balls are scattered nearby, casting shadows.
Person wearing white sneakers and striped socks on a tennis court. A wooden racket and six yellow tennis balls are scattered nearby, casting shadows.

Design Direction

The Output

Aurora Tennis Club approached the studio to develop a visual identity that reflects the energy, movement, and professionalism of modern tennis culture. The goal was to create a brand that feels dynamic and recognizable while maintaining a clean and structured visual presence.

The identity was built around the concept of motion and precision, inspired by the rhythm of tennis and the movement of the ball across the court. The logo was designed to be bold and easily recognizable across various club applications such as court signage, uniforms, equipment, and digital platforms.

The resulting identity positions Aurora Tennis Club as a modern and energetic sports brand with a strong visual presence.

The design direction focused on translating the speed and fluidity of tennis into a clean and structured visual system. The logo was developed with simple yet dynamic forms that subtly reference the movement of the ball and the geometry of tennis courts.

A focused tennis player in a white outfit and visor, holding a racket, stands poised on a red tennis court. The scene conveys intensity and concentration.
A focused tennis player in a white outfit and visor, holding a racket, stands poised on a red tennis court. The scene conveys intensity and concentration.

Let's Start

— A New Project

Contact Jad

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